Overview
Bakers Delight has built its reputation over 40 years by delivering consistency, quality and innovation across more than 500 bakeries. To keep pace in a rapidly evolving retail environment, it turned to technology, not just to modernise operations, but to enhance the customer experience.
The initial engagement with ASI Solutions, focused on a national point-of-sale (POS) hardware upgrade, quickly proved the value of a true technology partner. Since then, the relationship has grown into a long-term strategic partnership, with ASI now supporting Bakers Delight across its entire IT ecosystem. From field services and infrastructure to digital transformation, ASI plays a vital role in helping Bakers Delight scale smarter and stay ahead.
Challenge
After upgrading its POS systems, Bakers Delight saw the need for a more cohesive, scalable IT strategy. With stores spread across the country, ensuring consistent, reliable IT support was critical, particularly in regional and remote locations where disruptions could significantly impact operations.
Solution
ASI’s role has grown well beyond the original POS rollout.
Today, they provide full-service IT support across the Bakers Delight network, delivering on-the-ground field services, managing new store installations, maintaining corporate and in-bakery hardware, and ensuring fast response to incidents, regardless of location.
Our consultative approach means we work closely with Bakers Delight before decisions are made, offering guidance to ensure solutions are right-sized for the environment and the need.
This includes user testing, custom-built hardware enclosures, and ongoing input into the company’s broader IT roadmap.
ASI has also supported key digital transformation initiatives. They helped roll out a new digital loyalty system used today. A significant hardware refresh brought more capability to the point-of-sale experience, while a Fortinet-powered network upgrade improved security, performance and scalability across the entire business.
Results
With ASI in its corner, Bakers Delight now operates with greater efficiency and confidence. IT incidents are resolved faster, store technology is consistently maintained, and teams across the network are better supported. The loyalty program continues to drive customer engagement, while smarter infrastructure ensures the business is ready for whatever comes next.
More than a service provider, ASI has become a true partner in Bakers Delight’s growth, helping the business navigate digital transformation while maintaining its signature consistency and customer focus.
Some of the key outcomes include:
